Many small businesses struggle to get leverage from their marketing efforts. Do you own such a business? Are you looking for ways to step up your marketing game and get your startup off the ground? In today’s competitive economy, many small businesses fall by the wayside before they reach their second year in operation. The good news is that you don’t have to become a failed business statistic. You can change your marketing strategy and improve your success by hiring a videographer.
If you aren’t currently utilizing video marketing, you’re most likely at a disadvantage. Video marketing should be an integral part of any marketing campaign because it is so effective.
Approximately 86% of businesses leverage the power of video marketing, so why aren’t you one of them?
Though investing in videography isn’t cheap, you can recoup those costs quickly if you do things right. Here are a few ways to prepare yourself when hiring a videographer.
Videography services can vary wildly in cost, so it’s important to give some serious thought to how much you can afford or are willing to spend.
Keep in mind, though, that you’ll often get what you pay for.
That doesn’t mean you have to go with the most expensive videographer you can find, but you should also be wary about videographers that price their services much lower than others in the area.
Not all videographers are created equal. Some have years of experience, while others are just getting their feet wet in the industry.
When it comes to getting the best results, it’s essential to hire a videographer who can get the job done right.
Find a video production house that knows how to create the type of content you want and need.
When hiring a videographer, be sure to get bids and check out samples of work. See which clients different videographers have worked with and check out their online reviews. If you do your homework, you’ll have an easier time finding a videographer that will be the perfect match for your needs.
The very best videographer will have a hard time meeting your expectations if you can’t communicate what those expectations are.
Before hiring a videographer, work with your marketing team to determine what type of videos you want to produce and where they will live.
Do you primarily want videos to post on your social media sites, or are you looking for videos that will live on your website?
Are you looking for short “teaser” videos, or do you want full-length instructional videos?
Knowing what you want first can help you communicate your vision to your videographer so that you’re more likely to be satisfied with the end product.
Here at Seer Productions, we are passionate about developing engaging, high-quality videos that help generate leads for our clients.
If you’re having trouble pinpointing your audience or building a good storytelling campaign, we’d love to help you.
We have many happy clients who come to us for all their video marketing needs.
If you’re interested in hiring a videographer from our skilled team, learn more about us and the services we can offer you!
Sources:
https://sparksight.com/blog/8-tips-for-hiring-a-video-production-company/
https://blog.hubspot.com/marketing/state-of-video-marketing-new-data